How Much Does Link Building Cost in 2024?

Uncover the costs of link building in 2024 and learn what affects backlink prices in our comprehensive guide to optimizing your SEO strategy.

Time to read
April 9, 2024

Despite the emergence of AI and content marketing in the digital marketing world, link building still continues to play an important role in an SEO strategy. Link building is when a website acquires hyperlinks from other websites to your own. This is like creating a digital pathway that leads audiences and search engines back to your domain. Link building is so effective because it is an easy and effective way to bring in traffic to your site over and above a larger content strategy. It also shows that your site is trustworthy and has authority for search engines like Google. It is just another way to make your site stand out in search results. But how much does link building cost in 2024 and what is the average cost of a backlink? This article will focus on link building pricing in particular and the factors influencing how much you should expect to pay for a link. 

Table of Contents

  1. Factors Influencing Link Building Pricing
    1. Domain Authority and Quality of Links 
    2. Link Building Strategies and Techniques 
    3. Industry or Niche Specificity 
    4. Content Quality and Type 
    5. Customization and Campaign Goals 
  2. Pricing Models for Link Building
    1. Per-Link Pricing 
    2. Monthly Retainers 
    3. Custom Campaigns 
  3. Understanding the ROI of Link Building
    1. Impact on Search Rankings 
    2. Long-Term Value of Quality Links 
    3. Case Studies and Success Stories
  4. Choosing the Right Link Building Service
    1. Evaluating Provider Expertise and Reputation 
    2. Assessing Transparency and Ethical Practices 
    3. Comparing Pricing and Value 
  5. Common Pitfalls and How to Avoid Them
    1. Risks of Low-Quality Links 
    2.  Importance of Relevance and Context 
  6. Conclusion
  7. FAQ’s


  • Factors that influence the price of links
    • Domain Authority and Quality of Links: High DA sites charge premium prices for links due to their credibility and impact on SEO​​.
    • Link Building Strategies and Techniques: The cost varies with the strategy; inserting a link in an existing post is cheaper than guest posting or creating skyscraper content​​.
    • Industry or Niche Specificity: Costs vary by niche; gaming and education might be cheaper, while finance and gambling sites are more expensive due to demand and regulations​​.
    • Content Quality and Type: High-quality, well-written content can reduce link costs, but high DA sites still charge a premium​​.
    • Customization and Campaign Goals: Tailored campaigns targeting competitive keywords or fast growth can increase costs. Clear goals are crucial for managing expenses​​.
  • Pricing Models
    • Per-Link Pricing: Costs range from $100-$450 for general links to $500-$1,500 for high DA sites, depending on various factors​​.
    • Monthly Retainers: Agencies may charge a fixed monthly fee, starting from $1,000 to $5,000, for ongoing link acquisition and monitoring​​.
    • Custom Campaigns: Tailored strategies involve a mix of retainers, hourly rates, or hybrid pricing models, starting around $2,500 per month​​.
  • ROI and Choosing the Right Service
    • Impact on Search Rankings and Long-Term Value: Quality links improve rankings and site authority, offering better long-term benefits compared to other marketing strategies​​.
    • Evaluating Provider Expertise and Reputation: Look for agencies with proven success, transparent practices, and ethical strategies that align with Google's guidelines​​.
    • Comparing Pricing and Value: Consider the service depth, including link quality and strategic approach, to balance cost with potential ROI​​.
  • Common Pitfalls
    • Risks of Low-Quality Links: Can lead to Google penalties; focus on quality and reputable sources​​.
    • Importance of Relevance and Context: Links should connect complementary content for better SEO and user experience​​.

Factors Influencing Link Building Pricing

When executing a link building campaign, it is important not to focus on the price of a link alone. There are other factors to be aware of when deciding what sites to gain backlinks from and what you are expected to pay in turn. These are: 

Domain Authority and Quality of Links 

A link's value isn't just in its existence but in its quality. Domain authority (DA) is a metric that is used to measure a website's credibility. So if you want a link from a website with a high DA like The New York Times, for example, they will be charging premium prices to add a link to their website. However, we know that these websites are legitimate and publish high-quality content, so gaining links from websites like these could significantly increase your site's SEO more than from a less recognized source​​.

Link Building Strategies and Techniques 

The strategic approach you decide to take with your link building will also sway the price of a link. Simply inserting a link into an existing post on a website will be cheaper than if you were to include a link in a guest post or skyscraper content that you provide. The more labor-intensive strategies may demand higher prices because it will take more effort and expertise to complete. 

However, if you are a smaller site with a lower DA and wanting to build up your online presence, you would probably want to build links on sites that have a similar DA and are relevant to your niche. The price for these backlinks would inevitably be cheaper and require less of a labor-intensive strategy at first. Each approach ultimately has its own set of hurdles and challenges so you’ll need to decide which one would work best for you and what you have the skills or budget to carry out. 

Industry or Niche Specificity 

The niche that your business operates within or the niche of the sites you want a link from can also affect link building costs. Sectors in industries such as gaming, education, or lifestyle blogs will be the lowest cost as they are usually advocates for linking to and promoting other sites. Companies in the legal or tech space will charge slightly more as the quality of links and content will be moderately higher and require more expertise. The niches that would charge the most for link building would be sites in the finance sphere or casino and gambling industry, as they are more regulated and demanded by link builders. 

Content Quality and Type 

The nature and quality of your content play an important role in the cost of links. To build up your credibility and trustworthiness in the industry and get a link in return, you need to provide sites with high-quality, well-researched content that organically integrates SEO keywords. If you offer great SEO content, the site you approach for link building is less likely to charge you an exorbitant amount for a link. They will see the value in collaborating, as your high-standard content benefits their readers.

However, as we stated earlier, you might still be expected to pay a premium price to place a link on a higher DA site, due to their reputation and specificity regarding who they let post on their site. As an industry-wide rule, if a site charges you less than $40 or $50 for a link, it might be worth double-checking the quality of that particular site as this low rate seems too good to be true. 

Customization and Campaign Goals 

Lastly, the level of customization and specific objectives of your link building campaign can influence pricing. Tailored campaigns targeting highly competitive keywords or aimed at achieving quick growth may require more resources and incur higher costs. Setting clear, achievable goals and aligning them with your link building strategies is crucial for effectively managing expenses.

Pricing Models for Link Building

Per-Link Pricing 

In the world of link building, you usually come across sites that charge per link. This pricing model is probably the most common and varies based on several factors. These include the domain authority (DA) of the linking site, the industry you're in, and the quality of the content, as we have mentioned. 

For example, a general link without specific DA considerations could range from $100 to $450, while links from sites with a higher DA can cost anywhere from $500 to $1,500, depending on the quality of the site and how willing they are to accept links from other websites.

Monthly Retainers 

Many agencies opt for a monthly retainer model, offering ongoing link-building efforts for a fixed monthly fee. This approach suits businesses who are looking for continuous link building efforts and feedback on how the link building campaign is doing. The monthly cost can depend on the scope of the strategy and how complicated it is to execute, often starting from $1,000 to $5,000​​. 

Custom Campaigns 

Custom campaigns tailor link building strategies to specific business needs and goals. This approach includes a thorough process of research, strategic development, and personalized outreach. Because of the bespoke nature of these campaigns, pricing is less straightforward and can involve various options like retainer pricing, hourly pricing, or a more hybrid pricing approach. Custom campaigns are ideal for companies with specific guidelines or those who prefer a collaborative approach to link building​​.

Understanding the ROI of Link Building 

Impact on Search Rankings 

Link building is a foundational element of SEO as it can help boost your website's search rankings. By acquiring quality backlinks from authoritative sites, you signal to search engines that your content is worth reading and can be trusted, which in turn improves your rankings. However, balancing quality with quantity is crucial, since not all links are created equal. It's important to ensure you are gaining valuable backlinks from legitimate sites.

Long-Term Value of Quality Links 

The value of high-quality links is also more important than just improving your website’s ranking. They help your site's long-term authority and credibility, so that you can better establish your brand as a leader in your industry. Investing in quality link building strategies can also be more sustainable and cost-effective compared to other marketing strategies like PPC ads which offer a short term quick fix. While the upfront costs may seem high, the long-term benefits in terms of organic traffic, brand reputation, and customer retention can significantly outweigh these initial investments​​​​.

Case Studies and Success Stories 

Read more about the industries we’ve served here. Book a call with us today to get your growth started. 

Choosing the Right Link Building Service 

When starting your SEO journey with link building, choosing the right partner is vital. Here are some key considerations to guide you:

Evaluating Provider Expertise and Reputation 

Start by researching the provider's past projects and expertise on their website or online. Look for real-life case studies or success stories that outline how well they work with other companies and their ability to elevate businesses similar to yours in the digital space. A reputable agency will have a good portfolio and will be known for using tools such as backlink analyzers in their strategies to pinpoint opportunities for link building​​​​.

Assessing Transparency and Ethical Practices 

Transparency and ethical link-building practices are the bedrock of any trustworthy service. Avoid services that promise an unrealistic number of links in a short time span. This could be a red flag for black-hat tactics, which can harm your website's reputation and rankings​​. Instead, it might be best to partner with an agency that is open about their strategies and adhere to Google's guidelines, so that you know they will work in your best interest​​.

Comparing Pricing and Value 

Link building services come in various pricing models, from per-link pricing to monthly retainers. While assessing these, consider the depth of service provided, including the quality of links and the strategic approach towards achieving your specific SEO goals​​​​. It's essential to balance cost with potential ROI, understanding that high-quality link building can offer significant long-term benefits for your brand's online presence​​​​.

At Luden Digital, we intertwine transparency and education at the core of our link-building services, ensuring every campaign is measurable and understandable for our partners. Our 'done-for-you' approach offers a seamless experience, meticulously aligning our strategies with your unique business needs and aspirations for a hassle-free partnership. Reflecting the uniqueness of each project, our pricing model is tailored to fit the diverse requirements of both one-time projects and ongoing campaigns, with investments starting from $500 to $5,000 for the former and $1,000 to over $20,000 per month for the latter. This flexibility allows us to cater to a wide range of strategies, from foundational efforts to advanced, high-impact campaigns. All are powered by our commitment to delivering significant enhancements to your digital footprint through strategic link building.

Common Pitfalls and How to Avoid Them 

Risks of Low-Quality Links

Diving into the world of link building can sometimes lead you down the path of low-quality links, which can often do more harm than good. If you acquire backlinks from spammy or irrelevant websites, it could potentially lead to a penalty from Google and your website could even be removed from search results. The key to avoiding this pitfall is by:

  • Thoroughly vetting the website in terms of its overall user experience and design. We consider legitimacy factors such as privacy policies and copyright pages on the websites we vet. 
  • Using a tool like Ahrefs or SemRush to evaluate the website’s DR, Traffic and if it has any spammy backlinks (particularly gambling and casino links or links to adult websites).
  • Checking that the content they have on their blog page is relevant and relatively well-written. 

Ultimately, you need to focus on the quality rather than the quantity of links, and you need to partner with websites that you would trust to link back to you. This is why you should prioritize links from reputable sources within your industry so that they add value to your own site's authority.

Importance of Relevance and Context 

Another common oversight in link building campaigns is ignoring the relevance and context of backlinks. A link should be more than just a hyperlink; it should be a bridge that connects two pieces of content that naturally complement each other. This relevance not only helps with SEO but also enhances the user experience and makes the link more valuable to both your audience and to search engines.

Navigating the complexities of link building pricing requires a nuanced understanding of what makes a link valuable. We delved into the multifaceted nature of link building, from the pricing models to the strategic considerations that can make or break your SEO efforts. Remember, the cornerstone of effective link building lies in building high-quality, relevant links that contribute to your site's authority and overall user experience. As you weigh your options, let the principles of transparency, ethical practices, and strategic alignment guide who you decide to partner with. Investing in quality link building is not just a cost, it’s a long term investment in the digital footprint and authority of your brand.


How much does a link insertion cost?

The cost of link insertion can vary widely depending on several factors, including the authority of the website, the relevance of the content, and the negotiation with the site owner. On average, prices can range from $100 to $1,000 per link. However, it's important to focus on the value the link adds to your SEO strategy rather than just the cost.

What is the value of link building?

Link building is invaluable in SEO for several reasons. It not only helps in improving your site's visibility and rankings on search engines but also drives referral traffic, builds brand authority, and establishes your site as a credible source of information in your industry. Investing in quality link building is investing in the long-term growth and success of your online presence.

Hannah studied a BA in Film, Media and English at the University of Cape Town, where she then went on to specialize in Multimedia Production with Film and Media in her final two years. She graduated with distinction from her degree in 2020. On the weekends, you’ll find her scrolling through Netflix, on a hike in the mountains, dipping a toe in the sea or exploring the many eateries of Cape Town.