Our Privacy Policy


We are committed to safeguarding the privacy of our website visitors. In this policy we explain how we will treat your personal information.

This Privacy Policy was created on 29 August 2020. The latest revision of this Privacy Policy was published on 16 September 2022.

How we use your personal data

We may collect, store and use the following kinds of personal information:

(a) information about your computer and about your visits to and use of this website (including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths);

(b) information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters (including your name and email address);

(c) information that you provide to us when using the services on our website, or that is generated in the course of the use of those services (including the timing, frequency and pattern of service use);

(d) information relating to any purchases you make of our tickets or merchandise or any other transactions that you enter into through our website (including your name, address, telephone number, email address);

(e) any other personal information that you choose to send to us.

Providing your personal data to others

We may disclose your personal data to:

(a) Mailshake in order to send you our email newsletter about projects and opportunities.

(b) Google Analytics who may record IP addresses in the course of providing web services to Luden Investments Pty Ltd.

We may use your personal information to:

(a) administer our website and business;

(b) enable your use of the services available on our website;

If you specifically agree we may use your personal information to:

(a) send you our email newsletter

(b) deal with enquiries and complaints made by or about you relating to our website;

(c) keep our website secure and prevent fraud;

(d) verify compliance with the terms and conditions governing the use of our website;

(e) Your data may also be available to Google Analytics to enable us and them to carry out analysis and research on demographics, interests and behavior of our users and supporters to help us gain a better understanding of them to enable us to improve our services.

If you submit personal information for publication on our website, we will publish and otherwise use that information in accordance with the license you grant to us.

We will not, without your express consent, supply your personal information to any third party.

Disclosing personal information

We may disclose your personal information to any of our employees, officers, insurers, professional advisers, agents, suppliers (including specifically the host of our website, 4U Hosting, or other subcontractors insofar as reasonably necessary for the purposes set out in this policy).

We may disclose your personal information:

(a) to the extent that we are required to do so by law;

(b) in connection with any ongoing or prospective legal proceedings;

(c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);

(d) to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.

Except as provided in this policy, we will not provide your personal information to third parties.

International transfers of your personal data

Our web host Webflow, and our e-marketing service Mailshake are signed up to the E.U.- U.S Privacy Shield Frameworks. More information on these can be found here: https://www.privacyshield.gov/welcome

Personal information that you publish on our website or submit for publication on our website may be available, via the internet, around the world. We cannot prevent the use or misuse of such information by others.

You expressly agree to the transfers of personal information described in this Section.

Retaining and deleting personal data

This Section sets out our data retention policies and procedures, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal data.

Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.

We will retain your personal data as follows:

(a) Names and email addresses for the purpose of sending out e-newsletters.

(b) Names, email addresses and additional information submitted for the purpose of work experience or portfolio review requests, job applications or freelance enquiries.

Notwithstanding the other provisions of this Section, we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.

Requests to delete personal data will be subject to any applicable legal and ethical reporting or document filing or retention obligations imposed on us.

Security of personal information

We will take reasonable technical and organizational precautions to prevent the loss, misuse or alteration of your personal information.

We will store all the personal information you provide on our, and where applicable our supplier’s, secure (password- and firewall-protected) servers. This may include data storage services provided in the Cloud.

You acknowledge that the transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.


We may update this policy from time to time by publishing a new version on our website.

You should check this page occasionally to ensure you are happy with any changes to this policy.

We may notify you of changes to this policy by email.

Your rights / access to your information and correction

You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please email hello@wearebluecabin.com

The provision of such information will be subject:

(a) to a possible fee (currently fixed at USD 10)

(b) the supply of appropriate evidence of your identity (for this purpose, we will usually accept a photocopy of your passport certified by a solicitor or bank plus an original copy of a utility bill showing your current address).

We may withhold personal information that you request to the extent permitted by law.

You may instruct us at any time not to process your personal information for marketing purposes (our newsletter and other email communications.)

In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt out of the use of your personal information for marketing purposes.

Please let us know if the personal information that we hold about you needs to be corrected or updated.

Third party websites

Our website includes hyperlinks to, and details of, third party websites.

We have no control over, and are not responsible for, the privacy policies and practices of third parties.

This privacy policy only governs our website and we are not responsible for the privacy policies that govern third party websites even where we have provided links to them. If you use any link on our website we recommend you read the privacy policy of that website before sharing any personal or financial data.


Google Analytics uses Cookies as part of their product. Information on Google Analytics’ privacy policy is here http://policies.google.com/privacy?hl=en

This website uses cookies to better the users experience while visiting the website. Where applicable this website uses a cookie control system allowing the user on their first visit to the website to allow or disallow the use of cookies on their computer / device. This complies with recent legislation requirements for websites to obtain explicit consent from users before leaving behind or reading files such as cookies on a user’s computer / device.

Our details

This website is owned and operated by Luden Investments Pty Ltd.

Luden Digital is an Incorporated Organization whose enterprise number is K2020491562.

Our principal place of business is at The Watershed, 17 Dock Road, Victoria & Alfred Waterfront, Cape Town, South Africa.

12.4 You can contact us:

(a) by post, to the postal address given above;

(b) by email – contact@ludendigital.com

We host our website on Webflow. Their privacy policy can be read here https://webflow.com/legal/privacy

Mailchimp is the service we use to send out regular newsletters and e-communications. Their privacy policy can be read here https://mailchimp.com/legal/privacy/

Google Analytics is the service we use to analyze the traffic to and user behavior whilst visiting our website. Their privacy policy can be read here http://policies.google.com/privacy?hl=en


If you wish to make a complaint about us or the treatment of your data, please contact us in the first instance using the contact details in this section.