About Luden

Luden: we learn from play.
The term was conceptualized by a Dutch author in the 20th Century.

To us, Luden is about moving forward, competing, and growing.

We started off in South Africa in 2019; however, being a remote team, our reach and client base has no bounds. Our experience spans various niches, from SaaS and the Financial Markets to Property Development, and Education. Our team knows what it takes to move the needle.

If You’re More of a Numbers Person

Aug 2019
# of Brands we work with
1 494 000+
Words of published content
3 211
Number of backlinks built
Nov 2022
Last updated
# Freelancers we have worked with
Current team size
Team members since starting
# of Pets the team owns
4 750+
# Coffees consumed
# Cities we’ve worked from

Our Seven Values

Luden Minimalism


It’s at the heart of what we do and why we deliver quality for our partners time and time again. We go the extra mile to ensure that our clients receive the best possible outcome. We’re a team of high-performers and type A’s - it’s why we consider ourselves to be the best-valued lead generation and growth partner out there.

Luden Minimalism


Strategic empathy is a concept that is echoed throughout our agency. We tailor our strategy around a client’s perspective and what they would need from us at the end of the day. A lot goes on behind the scenes to ensure that the systems you use are the most simple and effective versions possible.

Luden Truth


We aren’t ‘just another agency’. We are here as partners with a relationship built around transparency and trust. We will admit if we meet roadblocks, outline the measures we will take to overcome that challenge and come to you with a solution in hand. We don’t want you to ever feel like you’re in the dark when it comes to your business.

Luden Courage


One of the benefits of having such a young team is that we’re all daring, hungry to try new things and willing to take calculated risks in order to do the best job possible. Learning from play not only takes spirit but, in most cases, produces the best results.

Luden Innovation


Knowledge has immense power. We are constantly educating ourselves, developing new skills and enhancing pre-existing ones. We take risks, we predict future eventualities and we create tools, systems and functionalities to best suit our business needs and that of our clients.

Luden Commitment


With every project we take on, we are dedicated to your website and brand values as your strategy progresses. Luden is a focused team who invests not only in you, but in your company, and your goals.

Luden Passion


Our entire company is driven by passion. Not only are we passionate about our own hobbies and interests, but we are also passionate about the work we do and why we do it. We genuinely want a better Internet, and for you to be a part of it.

On the Map

The Sheds, Dock Road, Victoria & Alfred Waterfront, Cape Town, 8001