Our blog posts, LinkedIn pages and even our website itself aim to emulate this authoritative air and informative stance shown by a leader of thought. And with our tried and tested strategy towards thought leadership, it is what we would like to describe you as one day.
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What Is the Difference Between a White Paper and Thought Leadership Content?
In simple terms, white papers are downloadable pieces of content that are research-oriented with the goal to provide solutions to a problem.
Thought leadership is content that builds authority, establishes a consistent brand voice, and shows expertise. It is highly adaptable to your business goals and can be seen as a usable resource for others in your business and industry.
What Are Thought Leadership Examples?
Thought leaders could be CEOs, consultants, authors, coaches, or businesses. Some examples of thought leadership content are articles, newsletters, podcasts, blogs, vlogs, and social media.
Common examples of thought leadership are categorized as the storyteller, the educator, the actionable executive, the motivator, and the lobbyist. Each of these has its own approach to how the thought leadership content is formulated, but each approach maintains the core fundamentals of being authentic, structured, and educational. They strive to experiment with engagement and strategy.
Who First Coined the Term Thought Leader?
The term Thought Leader was first coined in 1994 by economist & business guru, Joel Kurtzman. He stated:
“A thought leader is recognized by peers, customers and industry experts as someone who deeply understands the business they are in, the needs of their customers and the broader marketplace in which they operate. They have distinctively original ideas, unique points of view and new insights.”
Why Are Consumers So Drawn Towards Thought Leaders?
Consumers are attracted to thought leaders because they are experts in their fields. By being authentic, knowledgeable, and transparent, and providing valuable information and skills, thought leaders are able to better resonate and connect with consumers.
Ultimately, thought leaders are just far more trustworthy than your ‘Average Joe’ business.