SEO Link Building

Link Building for Agencies

Link building is the process of earning and building links from other websites that point to your own domain or website. We call the websites that link to you ‘referring domains’, while we call the links on these referring domains, ‘backlinks’.

Backlinks are recognized as the most important of the ranking factors in SEO. Link building improves your Google search rankings, bringing in more organic traffic to your website.

How is Link Building Actually Done?

Code capsule logo
Clients such as
Analytics insight logo
Earned links from
With content like

The Value of SEO Link Building

With high authority sites linking back to your site, you build legitimacy and gain traffic over time.

CPC ads and clickbait solve your short-term problem, but link building builds traffic over the long run. Because the tortoise always beats the hare, right?

The more traffic you bring in, the more leads you get, and the more users you can potentially convert into customers.

Why Use Us to Link Build?

If you want to bring in traffic and increase your site’s quality and ranking, you should be link building. We are all trained military-style on SEO Link Building when we start out at Luden. Having built links from small sites to large corporations, we know what methods to use and when.

Luden understands when link building has a strong positive return and we place a big focus on Link Equity. Link building can be budget heavy and take a long time, so we only build links unless it is absolutely necessary. Let us carry your strategy forward.

Some of the SEO services we offer:

Luden content marketing icon
Content Marketing
Luden SEO icon
Luden Thought leadership icon
Thought Leadership


How Can You Be Sure I Won’t Get Duplicate Links?

Duplicate links are a waste of your time and money, and we don’t want that. We always run pre-link building checks to avoid them. This is especially important for clients with larger link building profiles or clients that we have been working with for a long time. 

We also focus on maximizing the ROI of your link building budget by doing the following activities on a larger or extended job:

  • Running a backlink audit to assess the current state of your links
  • Optimizing the anchors to match your keywords and avoid over-optimization
  • Optimizing the TLDs, gTLDs and ccTLDs to ensure the domain type and geography of your links are relevant and diverse
  • Optimizing the dofollow / nofollow ratio of links to balance the authority and naturalness of your link profile
  • Optimizing the link spread across target URLs to distribute the link equity evenly and avoid cannibalization
  • Diversifying the link type and quality to create a robust and varied link profile that can withstand algorithm changes

By doing these activities, we ensure that every link we build for you is unique, relevant and high-quality. No duplicate links, no wasted budget, no worries.

What is The Turnaround Time on The Links?

Our link building process generally takes 3-4 weeks, starting from when clients review the publishers and complete their payment. We pride ourselves on a turnaround time that's notably quicker than our competitors. Additionally, we place great importance on managing expectations and aligning with our partners' key delivery dates wherever possible.

Can I Review The Links Before You Build Them?

Absolutely! We actively involve our partners in reviewing links before any are built. Typically, clients examine the initial set of links to confirm alignment with their goals. Following this, many trust our team to select and approve future links. Rest assured, we only publish links that contribute value to your website.

What Makes a Good Link?

Our link building strategy hinges on aligning with Google's criteria for backlink quality. We focus on two key questions to assess a link's value:

Ranking Improvement: Will the backlink boost your website's search engine rankings?

Sustained Value: Does the backlink provide long-lasting equity for your site?

We've consistently achieved positive results without incurring penalties for low-quality links. We understand that Google discredits, rather than penalizes, certain links, so we carefully avoid publishers that Google disapproves of.

Our strategy involves a rigorous, manual review of each potential link, guided by over 20 vetting criteria. We consider factors like link equity, the website's Domain Rating (DR), traffic volume, a clean backlink profile (free from harmful links), and relevance as determined by Google's standards (in terms of keywords and backlink profiles).

This comprehensive approach ensures we select links that are not just high-quality but are also effective in enhancing your website's online authority.

How Are The Links Relevant?

To guarantee the relevance of the links we create, our approach involves three key aspects:

Alignment with Industry Domains: We prioritize finding and utilizing domains for link placement that are closely related to your specific industry. This ensures a natural and meaningful connection between the linking site and your business.

Relevance in Context: The surroundings of your link matter significantly. Our goal is to position your links within content that directly relates to what your website offers. This strategy not only makes the link more pertinent but also enhances its overall value.

Use of Targeted Anchor Text: In order to maximize relevance and effectiveness, we carefully select anchor text for your links. This text often includes industry-specific keywords or variations of these keywords, which helps in aligning the link more closely with your business niche.

What Is the ROI of LB?

The Return on Investment (ROI) of link building is, very basically, the result of your Link Building efforts.

The formula used for ROI of Link Building (LB) = Net Return on LB / Cost of LB.

We can estimate the ROI of link building ahead of time as follows:
For Net Return we can observe Traffic Value estimates for a given keyword. This can be found on SEO software such as Ahrefs.

Cost can be estimated too. Simply take the average no. of backlinks for each of the top pages ranking for that keyword. Multiply that by your estimated cost to acquire each backlink.

Can I Rank without Link Building?

Yes, it is possible to rank without link building. However, it isn’t easy, especially for tougher niches and keywords.

How Long Does It Take to See Results?

It depends on the keywords you are ranking for and the competitiveness within that industry.

Some websites may show results within a few weeks. Others might take a few months or even years to see results.  

What’s the Difference Between PR and Link Building?

Digital PR is an online promotional strategy used to increase brand awareness. It involves creating linkable assets like articles, content, and infographics and then promoting them to industry publications and journalists.

Link building, on the other hand, is an SEO strategy used to build website authority in the eyes of Google. This involves building high-quality backlinks to authoritative websites. The higher the quality of the link, the higher the chances are of that website ranking high on Google’s SERP.