Pricing

SEO and Content Marketing Pricing

Purchases should be informed. Pricing should be transparent.

Our goal isn’t to push you into choosing a specific pricing package. Our goal is to help you understand our pricing.

So, while we offer packages, these are by no means fixed. Each business has unique growth needs, so we’ll customize a package to fit those needs.

If you feel we are a good fit, get on a call, let’s cook up a game plan. If we feel you are a good fit, then we’ll bring that game plan to life.

Trust - that’s what growth partnership is all about!

Pricing

ROI-focused Growth Marketing

Marketing is stressful for key decision-makers. Will you get a return on your money? Luden are here for a partnership: if you are clear on your goals, we will be clear on how (and if) we will achieve them. No jargon, nothing fancy.

When it comes down to it, Luden is here to:

Lay down a robust Growth Strategy for your brand

Choose and execute the services that will bring that growth to life

Let's talk game plan

Essentials

1379

P/M

$688

Set up (once off)

Included monthly

Content Asset Production (2 / month)
LinkedIn Content Production (1 / month)
LinkedIn Video Production (1 / month)
Link Building (1 / month)
Dedicated Strategist (Monthly Strategy Calls)
Dedicated Tracking & Reporting

Included monthly

Marketing Funnel Optimization
KOB Keyword Strategy
Content Strategy
Editorial Calendar

Premium

2629

P/M

$738

Set up (once off)

Included monthly

Content Asset Production (4 / month)
LinkedIn Content Production (2 / month)
LinkedIn Video Production (2 / month)
Link Building (2 / month)
Dedicated Strategist (Monthly Strategy Calls)
Dedicated Tracking & Reporting

Included monthly

Marketing Funnel Optimization
KOB Keyword Strategy
Content Strategy
Editorial Calendar

Aggressive Growth

4139

P/M

$1153

Set up (once off)

Included monthly

Large Content Asset (1 / month)
Content Asset Production (6 / month)
LinkedIn Content Production (3 / month)
LinkedIn Video Production (3 / month)
Link Building (2 / month)
Dedicated Strategist (Monthly Strategy Calls)
Dedicated Tracking & Reporting

Included monthly

Growth Marketing Consult
Marketing Funnel Optimization
KOB Keyword StrategyOn-Page SEO Audit
On-Page SEO Implementations
Technical SEO Audit
Technical SEO Implementations
Content StrategyEditorial Calendar
Backlink Profile Audit
Website Speed Performance Audit

Essentials

Marketing Funnel Optimization (Quarterly)
Keyword Strategy: KOB Analysis (Quarterly)
Content Strategy (Quarterly)
Editorial Calendar (Quarterly)
Backlink Profile Audit (Quarterly)
Backlink Building Strategy (Quarterly)

Strategic Content Briefs
Content Asset Production
LinkedIn Content Production
LinkedIn Video Production
Link Building

Keyword Performance Reporting (Monthly)
Link Building Dashboard
LinkedIn Content Performance Reporting

Dedicated Strategist
Strategy Calls (Monthly)
Dedicated Slack Channel

Premium

Aggressive Growth

Included monthly

Growth Marketing Consult (Quarterly)
Marketing Funnel Optimization (Quarterly)
Keyword Strategy: KOB Analysis (Quarterly)
Keyword Strategy: Search Intent (Quarterly)
Content Strategy (Quarterly)
Editorial Calendar (Quarterly)
Backlink Profile Audit (Quarterly)
Backlink Building Strategy (Quarterly)

Strategic Content Briefs
Large Content Asset Production
Content Asset Production
LinkedIn Content Production
LinkedIn Video Production
Link Building

Keyword Performance Reporting (Monthly)
Technical SEO Reporting (Monthly)
Link Building Dashboard
LinkedIn Content Performance Reporting

On-Page Optimizations (Quarterly)
Technical SEO Crawl (Quarterly)
Technical SEO Implementations (Quarterly)
Title Tag & Meta Description Optimization (75 pages)
H1-H3 Heading Optimization (50 pages)
URL Optimization (75 pages)
SSL Protocol
HTTPS Protocol
Response Code Audit (404s, 302s, etc)
Internal Linking Optimization
XML Sitemap Submission
Page Speed Audit (Quarterly)
Basic Page Speed Optimization (Quarterly)
Core Web Vital Audit (Quarterly)

Dedicated Strategist
Strategy Calls (Monthly)
Dedicated Slack Channel

Essentials

Formalize a strategy
Build up a digital presence over time

Premium

Establish a comprehensive game plan
‍
Identify easy wins around website, branding, and LinkedIn restructuring
‍
Build a digital presence with a multi-channel approach

Aggressive Growth

Included monthly

Finalize a comprehensive, multi-channel strategy with a full SEO audit
‍
Extend your website, brand, and socials with a focus on ROI
‍
Build a digital presence with a multi-channel approach
Create regular long-form, industry-leading content

How to calculate the return on SEO?

What to Measure: ROI

The goal of SEO should always be to increase your online profits. The best way to measure this is with Return on Investment (ROI).

ROI should dictate your strategy; your plan. However, to determine ROI before a project kicks off, you will have to estimate it.

And that’s the core limitation of ROI - it is only an estimate!

So… ROI is not a perfect metric, and your plan is not a perfect roadmap, but in life and in business -

“ Plans are nothing; planning is everything.”
‍
Dwight D. Eisenhower, former U.S. President

Reverse Engineer Competitors

So how do you estimate ROI?

The basic formula for ROI is: Return on Investment / Total Investment

This figure will also have to be adjusted for the time value of money.

We can determine both variables by assessing our competitors on SEO software such as Ahrefs. Be sure to choose a competitor larger than you, with business activities very similar to your own. You can also take an aggregate of competitors.

Return on Investment would simply be the Traffic Value (as observed on Ahrefs) of a competitor.

To determine Total Investment, we will need to observe the total Referring Domains that the same competitor had to build to earn their Traffic Value.

Estimate Content Creation Efficiency

The success of your SEO will be tied to the quality of your content. Better content will earn more links naturally, and better rankings (and traffic) for that content.

Content efficiency for calculating ROI is linked to three key variables:

1.

% of your referring domains that your content will earn naturally (vs. the portion of your referring domains that will be built by active link building activities).

2.

How many referring domains will each piece of content generate per month?

3.

Referring domain attrition rate (the percentage of links your content will lose per month).

The following are rough indicators for these variables:

1.

Earning 90% of your referring domains through high-quality content would constitute a highly successful content strategy.

2.

This is highly dependent on the industry and the nature of the content that you produce. Luden has been involved with an extensive portfolio of successful content strategies utilizing high-end best in class content. We use 5 referring domains per piece of content per month as a best-case estimate.

3.

An attrition rate between 5% and 10% is realistic.

Note:

These estimates are simplified for the sake of the discussion. There are dozens of other notable variables that would need to be considered e.g., the quality of the referring domains in question.

Estimating Costs

Cost components

You can now put your content efficiency variables to good use, and estimate:

1.

Total cost of content

2.

Total cost of developing your website

3.

Total cost of link building activities

Total cost of content

1.

Take total referring domains from your reverse engineering.

2.

Multiply it by the % of referring domains that your content will earn naturally.

3.

Reduce it by the attrition rate.

4.

Divide it by the number of referring domains generated per content piece per month. Now you know how many pieces of content you will need to produce.

5.

Estimate what each piece of content will cost to produce.

6.

Multiply the cost by the number of content pieces.

SEO timeline

Next, we should determine the number of years it will take to build your SEO up to the point that it matches the competitor you reverse-engineered.

Base this on the number of content pieces, your internal budget, and your team’s efficiency.

This calculation can assume you are starting from scratch, or building up an existing SEO profile.

Total cost of developing your website

Total cost of link building

1.

Take total referring domains from your reverse engineering.

2.

Multiply it by the % of referring domains that will be built by active link building activities.

3.

Reduce it by the attrition rate.

4.

Estimate what it will cost you to build each referring domain. The cost should range between $200 and $500.

5.

Multiply the cost by the number of referring domains.

6.

Multiply the cost by the number of referring domains.

Calculate the Time-adjusted ROI

The basic formula for ROI is Return on Investment / Total Investment

However, proper ROI calculations factor in the time value of money. This will increase the accuracy of your estimate significantly.

To do this, we advise using a Discounted Cash Flow (DCF) analysis. Map your costs along your SEO timeline on the DCF, to finalize your ROI estimate.

Help me calculate my ROI

Is it cheaper to form my own team internally?

High-end SEO strategies require a holistic inbound marketing approach. Many of the skills involved require mastery or specialization.

The investment is very time and resource intensive.

As services go, SEO and elite content marketing are notably technical. Outsourcing them saves online brands time, and allows them to maintain flexibility.

While most SEO basics can be easily learned through online guides - high-end SEO for enterprises, VC-backed startups, or competitive niches requires hard-to-learn skills.

Top SEO courses can easily cost in excess of $4000 per seat. You can learn a good deal of the specialist knowledge required through these courses - however - nothing can rival experience.

When push comes to shove, the evidence in studies is quite consistent: outsourcing high-end SEO and content marketing is more cost-effective.