How Much B2B SaaS Can Expect To Spend on SEO in 2024

Unlock SEO pricing insights for B2B SaaS: Navigate costs, ROI, and strategies to enhance online growth and make informed investment decisions.

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March 20, 2024

How Much B2B SaaS Can Expect To Spend on SEO in 2024

In the digital world we're all navigating, B2B SaaS companies like yours are always on the lookout for ways to boost online visibility and growth. It's all about getting the most bang for your buck, whether through SEO, social media, or content creation. But here's the kicker: tracking the real impact of your SEO and content efforts can feel like shooting in the dark. This uncertainty makes budgeting for SEO feel like a bit of a wild guess, leaving you wondering about the costs and whether it's truly worth the investment.

Now, you might be asking, "What's the average cost of SEO for a B2B SaaS company?" Well, it can range anywhere from under $100 to a hefty $15,000 to $20,000 a month, depending on various factors like scope and services. So, let's dive into the world of SEO pricing for B2B SaaS. We'll explore the different pricing models, unpack what goes into an SEO investment, and chat about why SEO is such a game-changer for businesses like yours. By shedding light on the costs and potential returns, we're here to help you navigate through the fog and choose the right SEO path that aligns with your budget and goals. Whether you're considering agency rates or the costs for smaller setups, this guide's here to clear things up.

Table of Contents

1. Understanding SEO Pricing Models

2. Key Components of SEO Investment

3. The Importance of SEO for B2B & SaaS Companies

4. SEO Costs Explained

5. The ROI of SEO

6. Choosing the Right SEO Solution

7. Conclusion

8. FAQs

Understanding SEO Pricing Models

Understanding SEO agency pricing is key to picking a plan that gels with your business aims and budget, given all the choices out there:

Hourly Consulting:

  • This model is all about flexibility. 
  • You pay as you go for expert tips and services, making it a good fit if you have in-house SEO but need a bit of outside help now and then. 
  • It's perfect for companies not ready to dive into a long-term SEO commitment. 

Monthly Retainer:

  • This is the most common model, where you pay a fixed monthly fee for a range of SEO services including keyword research, on-page optimization, content creation, link building, and analytics. 
  • It's a favored model for its stable nature and ongoing support, making it a popular choice for businesses seeking consistent SEO efforts and an ongoing relationship with the agency they have partnered with. 


  • Ideal for specific once-off tasks, this model suits companies with clear-cut SEO projects or who want a bit more personalization. 
  • You'll chat about what you need, how much you're willing to spend, and your timeline. While it's great for flexibility and nailing specific goals, it may not cover ongoing optimization needs.


  • This model bases fees on specific services that are offered to you, whether that be content writing, PPC ads, link building, or technical optimization. 
  • This model is ideal if you need a once-off service and doesn’t require a long-term strategy. 
  • However, it's less common due to the difficulty in determining whether this specific service contributes to your SEO success.

Here at Luden, we're all about the monthly retainer life. Why? It's all about:

  • Betting on steady growth
  • Keeping things clear and upfront
  • Serving up results that matter, especially for B2B SaaS companies like you

This approach lets us really get in sync with your team, diving deep into what makes your product, market, and goals tick. It's not just about stacking up keywords or links; it's about pulling in the right crowd that digs what you're offering and fits your SaaS business like a glove.

We've set our pricing to cut through the guesswork, giving you a straight-up, value-packed deal that's all about boosting your growth, tailored just for your needs and ambitions.

Key Components of SEO Investment

Let’s break up the the nitty-gritty of what makes up the cost of SEO for your B2B SaaS venture. Knowing the ins and outs here can really help you get your head around the investment you're making:

Agency or Contractor Experience

The expertise of the agency or contractor you choose plays an important role in determining the cost. Seasoned professionals with a track record in your industry might cost more, but their experience can lead to more effective and faster results, potentially offering a higher ROI in the long run. 

SEO Goals and Objectives

What you're aiming to achieve with your SEO game plan is a major player in setting the price. Are you eyeing a broad improvement in your site's visibility, or are you gunning for those top spots with super competitive keywords? The loftier the goal, the more time, talent, and elbow grease it'll take to get there.

Project Timeline

Got a deadline breathing down your neck? Speeding up the process means dialing up the resources, which can bump up the cost. On the flip side, if you have more of a flexible timeline, you might snag a more wallet-friendly approach that unfolds over a longer stretch.

Scale of SEO Efforts (Local vs International)

Thinking of keeping it cozy with local SEO to charm customers in specific locales, or are you dreaming big with a global strategy? The scale and reach of your campaign can twist the complexity and cost knob, especially if you're after specialized global SEO expertise.

Location of the SEO Agency

Yep, even the spot on the map where your SEO agency hangs its hat can play a part in pricing. Settling down in a swanky city pad comes with its price tag, so agencies in high-cost areas might pass those expenses on in their rates.

The Importance of SEO for B2B & SaaS Companies

In the dynamic realm of B2B SaaS, mastering SEO isn't just another marketing move; it's a critical driver of your business's growth. Let's dive into how a sharp SEO strategy can elevate your online game and yield solid outcomes:

Elevate Above the Competition

Climbing to the top spots in search engine results pages (SERPs) not only boosts your visibility but also sets you apart from the rest. With a strategic SEO approach, your brand becomes the first thing potential clients see when they're on the hunt for solutions, giving you the upper hand.

Lead Generation Mastery

It's all about drawing in those high-quality leads. By zoning in on the right keywords and dishing out engaging content, you'll attract folks who are on the lookout for exactly what you're offering. This targeted approach can significantly bump up your conversion rates, especially with well-optimized landing pages in play.

Boost Brand Recognition

Consistently appearing in search results does wonders for your brand's visibility, slowly but surely building trust and recognition. This constant exposure means when potential customers are ready to make a move, your brand stands a strong chance of being their go-to.

Stay Ahead with Agile Insights

The SaaS landscape is always on the move, and staying ahead means keeping a close eye on customer behaviors and market trends. A robust SEO strategy not only boosts your position but also arms you with insights that allow you to swiftly adapt and outmaneuver the competition.

Optimize Your Marketing Budget

Dialing up your SEO efforts can carve a path for organic growth while easing off the paid advertising gas pedal. Unlike the fleeting impact of paid campaigns, a solid SEO foundation offers a steadier and more sustainable growth trajectory, enhancing your site's organic reach and cutting down on those hefty ad spends.

In conclusion, understanding the multifaceted nature of SEO costs, from the experience of your chosen agency to the scale of your efforts, and recognizing the indispensable value SEO brings to B2B SaaS companies is essential. By investing wisely in SEO, you're setting the stage for lasting growth and a competitive advantage in the bustling SaaS marketplace.

SEO Costs Explained

When it comes to SEO, think of it as a menu of options where you can mix and match services like on-page tweaks, content creation, building links, and tweaking your strategy as you go. Depending on what you pick, here's a quick guide on what you might expect to spend:

  • Hourly model: If you're looking at paying by the hour, you're probably looking to pay from $75 to $200. This is perfect for when you need to zero in on specific tasks or need some expert advice. Just remember, the exact price tag can change depending on which agency you go for.
  • Monthly model: For a more all-inclusive package, monthly retainers are a good option and range from $1,000 to over $10,000 a month. A lot of businesses find their sweet spot between $5,000 and $7,000.
  • Project-based model: Got a once-off project? Expect to shell out at least $1,000, but for the really big, complex tunes, it might hit up to $15,000 if it needs more skills or software to complete.
  • Performance-based model: This one's a bit more flexible, with costs that swing based on what you need and what you've agreed on for budget, scope, and timeline.

For B2B SaaS companies, where the sales cycles are longer and the customers stick around for the long haul, investing in a robust SEO strategy is not just beneficial; it's essential. 

That $5,000 to $7,000 range for SEO monthly retainers is getting a lot of attention because it hits just the right note for B2B SaaS companies. You get a full band of services that really get the complexity of your products and the marathon that is your sales cycle. Investing in this mid-tier retainer means your SEO isn't just keeping up; it's leading the charge, making sure you're seen, you're solid, and you're set up for bringing in those leads.

The ROI of SEO

Understanding the ROI for SEO is pivotal in justifying its cost, especially when high-quality SEO services can appear expensive at first. The essence of SEO ROI lies in its long-term value; unlike paid advertising which we mentioned was more of a quick fix, SEO builds a foundation that continues to drive traffic, leads, and conversions over time. 

The three elements of SEO, comprising on-page, off-page, and technical SEO, need to all be factored into your strategy to see long-term growth and ROI in the long run. A high-quality SEO strategy could involve a blend of technical website optimization, strategic content creation, and authoritative link-building, all aimed at enhancing your online visibility and authority in a way that resonates with search engines and your target audience. The perception of SEO as expensive stems from the upfront investment and the time it takes to see tangible results. However, when considering the lifetime value of a single B2B or SaaS client, the initial costs pale in comparison to the potential returns. 

Choosing the Right SEO Solution

Choosing the right SEO agency for your B2B SaaS venture is a big deal. It's not just about snagging the cheapest deal but finding a partner who really gets your vibe, goals, and the specific quirks of your industry. Here's what to keep an eye out for:

  • Expertise and Specialization: Hunt for agencies that have been in the B2B and SaaS playground before and have some wins under their belt. Their grip on your business type and who you're trying to woo can make or break your SEO game plan.
  • Transparency and Communication: The SEO squad you team up with should be all about transparency and keeping the conversation going. Being in the loop with regular updates and reports is key to seeing how well your investment is doing.
  • Customized Strategy: Avoid one-size-fits-all approaches. The golden proposals are the ones that fit your company like a glove, diving deep into where you stand online and who you're up against.

Here at Luden, we're pretty clued up on the SEO scene for B2B SaaS companies, thanks to our track record and the cool clients we've teamed up with. We're all about showing you the money – tracking what you get back from your SEO spend and making sure you're clued in every step of the way. Check out our slick reporting dashboard below for the lowdown on how our brainwaves are boosting your business. We're big on showing you the real deal in terms of ROI and results, so you know every penny is pulling its weight. We're here to give you that peace of mind and show you just how much bang you're getting for your buck.

A graph of a client's clicks before and after Luden began working with them.
A graph of a client's clicks before and after Luden began working with them.


Tackling SEO can feel like a big deal, especially for B2B SaaS companies where there's a lot on the line. Getting a handle on SEO costs and what kind of bang you can expect for your buck is key to making choices that are smart for your business. It's not just about finding an SEO service that fits the budget; it's about finding one that gets your business and where you want to take it. With a partner like Luden by your side, you can cut through the SEO jargon and get down to what really matters: results that you can see and measure.


What are typical SEO fees?

SEO pricing is all over the map, really. It depends on what you need, who you're working with, and how big your ambitions are. For smaller to medium-sized outfits, you might be looking at monthly fees anywhere from $1,000 to $7,000. For the bigger, more cutthroat projects, you might need to pony up even more.

How much does paid SEO cost?

When we talk about paid SEO, we're usually talking about SEM or PPC stuff, where you're paying for ads on top of what you're shelling out for someone to manage it all. Management fees can eat up about 15% to 30% of what you're spending on the ads themselves, with the exact slice depending on how complex your campaigns are and who's running them.

How much do agencies charge for SEO?

Agency charges for SEO work can vary a lot. You've got monthly retainers, which are pretty common and can range from a grand to upwards of $10,000, depending on how deep you want to go. Then there are project fees and hourly rates, which can really swing widely depending on what you're trying to do and who you've got doing it for you.

Hannah studied a BA in Film, Media and English at the University of Cape Town, where she then went on to specialize in Multimedia Production with Film and Media in her final two years. She graduated with distinction from her degree in 2020. On the weekends, you’ll find her scrolling through Netflix, on a hike in the mountains, dipping a toe in the sea or exploring the many eateries of Cape Town.